Brewers Marketing has been tapped by the Brewers of Pennsylvania to develop a new mobile app offering an interactive, immersive way for both residents and visitors to experience the Commonwealth’s craft breweries. The app will be funded by a recently approved grant from the Pennsylvania Liquor Control Board (PLCB) to the Brewers of Pennsylvania.
Brewer’s Marketing’s apps are designed to help craft beer aficionados discover and engage with breweries in their area. With the apps, branded and customized for each local guild, users can follow a self-guided beer trail map, check in with local breweries, earn loyalty points at selected breweries, and see the offerings at upcoming beer festivals. Participating breweries can upload information such as logos, hours of operation, beers on offer, and more.
Pennsylvania’s brewers and public agencies are both looking forward to enjoying similar benefits as brewers’ guilds in Ohio, Massachusetts, Vermont, New York and Washington, which are currently using Brewers Marketing apps and reporting great results.